Under Armour recently unveiled three new “record equipped” jogging shoes, that will be available on pre-order starting January the new year. The record equipped technology provides runners with digital tools found it necessary to understand recovery and maximize performance. These new footwear is an increase of the company’s smart shoe line, which was launched earlier this coming year. This collection of shoes is going to be associated with MapMyRun, under armour outlet mobile app which commands an individual base of 190 million globally . Based on our estimates, the footwear segment makes up about nearly 30% of Under Armour’s valuation and its contribution to the company’s revenues is estimated to improve from around 20% in 2016 to just about 32% at the end of our own forecast period. As being the company expands its connected fitness business by working on its smart shoe offering, it might boost its footwear revenues and drive growth long term.
Last year, Under Armour invested nearly $560 million to purchase two fitness apps – MyFitnessPal and Endomondo. At the end of 2013 the company had acquired MapMyFitness for $150 million. These acquisitions gave it control of the world’s largest digital and fitness community, a community the business has become looking to leverage. The brand new shoes are powered exclusively by MapMyRun, Under Armour’s mobile app. Each shoe includes new features which will provide runners not only with automatic tracking capabilities, but also with insights into their muscular fatigue ahead of training. Through these initiatives, under armour sale is concentrating on its connected fitness goal which will likely drive revenues in the long term. Based on our estimates, the company’s retail footwear revenues are likely to increase rapidly from around $300 million in 2016 to nearly $1.4 billion by the end in our forecast period.
We know innovation will probably remain a vital part of the company’s growth. It can gain market share in the footwear segment because it focusses on innovative new services. We be aware that Footwear is just not by far the most valuable segment for Under Armour. In fact, Performance Apparel makes up about nearly 50% of the valuation according to our estimates. As such, increase in retail footwear revenues will impact the company’s valuation moderately. For example, if these revenues grow at a faster pace and reach $2 billion at the end of the forecast period, there might be a 5% upside to our own price estimate.
Under Armour is increasing center on its footwear segment, which will probably witness significant growth in revenues in the following several years. Its connected fitness initiative can give the 17dexjpky insights into consumer behavior (according to data collected through the app), which may enable it to tweak its products in accordance with consumer preferences. These under armour shoes should find favor in consumers who wish to depart from wearables to monitor fitness and workout trends. We feel this innovation can drive revenues to the company long term.