Often when doing email promotions, you can easily neglect the many e-mail marketing tools which are important to the process. Many people believe that sending marketing emails is all about owning an autoresponder and that’s it. The truth is that you want more email marketing tools than only an autoresponder to ensure success as a professional marketer.
Let’s consider the 4 email marketing tools every professional email marketer should have in their locker:
Tool 1 – Autoresponder Service
We’ll begin with obviously the autoresponder service first. If you would like make sure that you are going to do the most effective job possible, you will need to sign up to a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads are frequently a part of your emails plus they only allow you to send into a very limited quantity of subscribers. Professional services, however, boast better deliverability rates as they have existing relationships with email providers that enable most of their emails to be delivered.
Tool 2 – Tracking Service
The next tool an email marketer should get is Tracking Multiple Email Recipients that lets you track clicks and sales. Although autoresponders provide their very own tracking services, these often spew out long ugly links should you use text emails. Having such long links may decrease your click-through rates using a non-tech savvy audience, who rec1pients not like hitting long links. An alternative is to apply tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz permit you to track sales for your own products at the same time, while BudURL and Bit dot ly only let you track clicks.
As well as the mandatory autoresponder and tracking service, a delivery monitoring service is one more tool you can consider for monitoring your email campaigns. These services let you monitor the deliverability rates of your mailings.
How this is achieved is they can have a seed listing of emails enrolled at all the major companies, like Gmail, Hotmail and Yahoo. You download this seed list and import it into the autoresponder. After that, it is possible to track the deliverability rate to this particular seed list, which supplies you a great idea of how well your emails are becoming delivered.
Should you email your subscribers often, maintaining some sort of ‘broadcast calendar’ is a good idea. You can either create a simple calendar using Notepad or in case you are classical, utilize an offline calendar or possibly a notebook. Doing this allows you to make your email campaigns organized so you don’t lose an eye on when and what you must be mailing out.